Content

Journal of letters and social sciences

Peer reviewed scientific journal published by Mohamed Lamine Debaghine University, Setif 2, Algeria

Journal manager

Pr. khier Guechi University director

Chief editor

Pr. Kheireddine Daiche

Editorial committee

Pr. Mahmoud Boussenna Pr. Farida Guemaz

Pr. Abdelmelek Boumendjel Pr. Mansour Benzahi

Pr. Tahar Saoud Pr. Blekacem Yakhlef

Pr. Anouar Mokrani Pr. Fatima Chebab

Pr. Chamseddine Zouaghi Pr. Djamel kouihal

Pr. Abd Elaziz Ayadi Pr. Saad Khemici

Pr. Amara Allaoua Pr. Hocine Ameziane

Pr. Mustapha Sadaoui Pr. Rahmouni Boumengache

Dr. Hocine Bellahreche Pr. Ahmed Imad Eddine Khouani

Dr. Naouel Kherra Dr. Noreddine Hamici

Dr. Ikhlas Gherzouli Dr. Wahib Boussadia

Dr. Cherif Zeroukhi Dr. Fares Chacha

Dr. Amina Fatima Zohra Talbi Dr. Loubna Achheb

Dr. Boubaker Karce Dr. Hassina Ahmid

Dr. Nadjwa Firane Dr. Farouk Tebaa

Dr. Fouzia Rouaghe Dr. Bachir Elchrif Chemseddine

Dr. Samra Choubane Dr. arezki bouhechiche

Dr. Fayza Djenidi

Secretariat

Lamia Boudiaf Mofida Cherifi Mabrouk Sebaihi

Scientific Committee

Mohamed Lamine Debaghine University, Setif 2, Algeria Pr. Bendjedou Boutalbi

Mohamed Lamine Debaghine University, Setif 2, Algeria Pr. Nacereddine Gheraf

Mohamed Lamine Debaghine University, Setif 2, Algeria Pr. Mohamed Bouadi

Mohamed Lamine Debaghine University, Setif 2, Algeria Pr. Sofiane Zedadka

Mohamed Lamine Debaghine University, Setif 2, Algeria Dr. Mohamed Ben arabe

Mohamed Lamine Debaghine University, Setif 2, Algeria Pr. Salah Eddine Zeral

ATRSSH Constantine Pr. Youcef Aibeche

Mohamed Lamine Debaghine University, Setif 2, Algeria Pr. Said Kesskes

Mohamed Lamine Debaghine University, Setif 2, Algeria Pr. Belkacem Nouicer

Mohamed Lamine Debaghine University, Setif 2, Algeria Pr. Noureddine Bouali

Constantine 2 University Pr. Foudil Deliou

University of Emir Abdelkader Constantine Pr. Ahmed Sarri

Dhi Qar University, Iraq Pr. Awad Kadem Lefta El Ghazi

Bakht Al-Ruda University - Sudan Pr. Abderrahman Mohamed Elhacene

France CNRS Pr. Daniel Istria

Spain CENIEH Pr. Mohamed Sahnouni

University of Paris 7 France Pr. Dicko Bréma Ely

Mohamed Lamine Debaghine University, Setif 2, Algeria Dr. Amar Koussa

Mohamed Lamine Debaghine University, Setif 2, Algeria Dr. Noureddine Mebni

Mohamed Lamine Debaghine University, Setif 2, Algeria Dr. Mohamed Boudjadja

Mohamed Lamine Debaghine University, Setif 2, Algeria Dr. Hamid Oumlili

Content

07 Nation Competitive Image: How And Why Nations Become Commercial Brands {Ar} Dr. Noreddine Hamici

17 The new policy for agricultural and rural development in Algeria - the case of municipalities from the western and southwestern regions ... {Ar} Dr. Warda Boukebbal

33 How to formulate an approprate title for a scientific manuscript, especially in the humanities and social sciences? {Ar} Pr. Mahmoud Boussena

41 The Algerian political and cultural movement at the beginning of the twentieth century {Ar} Dr. Brahmi Nassira

53 The Imaginary Approach in Building the Historical Character «Hamido Ben Ali» in the novel «arais» by Hajar Koueidry {Ar} Dr. Chafika Achour

Pr. Kheireddine Daiche

65 Reading in the mystical experience in the philosophy of Erich Fromm {Ar} Dr. Nassera Boutaghan

72 The medical term from the dictionary of the keys of science of Al-Khawarizmi: The characteristics and the functions {Ar} Dr. Hayette Ahmed Sid

91 A Chronological review of “Sharh kitab Al-Nil” {Ar} Dr. Hadjsmail Benloulou

Pr. kacem Hadjmahammed

104 The rooting of modern critical theories in the ancient Arab criticism of Abdulmalik Murtadh {Ar} Youssouf Latreche

Pr. Mokhtar Mellas

113 The poetry of the deviation in contemporary Algerian poetry, Dewan is a man of dust for Ashur Fenni-model {Ar} Dr. Hassaine Rabah

mohammed

Pr. Bensenouci Souad

125 A Chronological review of “Sharh kitab Al-Nil” {Ar} Dr. Nedjma kerouaz

137 L’art de la Métonymie dans la poésie Abbasside {Ar} Dr. Messaouda Sabba

149 An analytical study of scientific research that dealt with the impact of brainstorming on learning some motor skills ... {Ar} Messaoud Bedda

Dr. Ismail Bekai

Dr. Mourad Aidi

161 Integration of creativity levels in reality advertising -Study of the construction of the customer relationship ... {Ar} Dr. Badia Hanoune

Dr. Loubna Ahmane

174 Medical care in the primary treatment and prevention of obesity through sports and physical activity {Ar} Pr. Semcheddine Zouaghi

Dr. Naima Bouzeghrane

188 Communication strategies to improve the image of university institutions {Ar} Imene Khalfa

Dr. Lamia Saber

207 Attitudes of teachers of primary education towards the development of skills of readiness to learn to read {Ar} Dr. Meriem Dabaa

Pr. Oun El Khir Ben Chena

224 Constantine society and its environs through the Orthelian journey {Ar} Dr. Aitsouki Mohand Akli

236 Macro Analysis of the Distribution of English Language Modals in the Algerian ... Pr. Mouloud Ait Aissa

Dr. Salah Atouta

Karima Annani

247 Last Man in Tower by Aravind Adiga: A Paratextual Interpretation Kaouther Ramdane

Dr. Naciera Boubaaya

Content

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